Most website designers know how to design a fancy website but they don't know about marketing.
Your website should not be about you, your equipment, your history, etc. It should
not simply be a fancy brochure. To be successful, your website needs to be about your customer!
And it has to be incredibly easy to use, straight to the point and informative, and search engine friendly.
You wouldn't hire someone to design your brochure just because they say they can do it and because they have a computer
with graphic design software.
You wouldn't hire someone to create a TV commercial for you just because they say they can do it and because they have
a fancy video camera.
So your website should not be any different! Consider these five criteria for choosing a website designer...
Does your designer have experience with industrial websites and industrial marketing? Will they understand your
product, your market and your terminology?
Can they show case studies of increased website traffic and conversions due to a website redesign? Will they build your
website with a focus on converting visitors to the next step in your sales process?
Are they experienced in many different facets of internet marketing and website design? What is their expertise?
Will your website designer offer expert content writing to compel visitors to read more and take action? Will it
also be written to maximize search engine effectiveness?
Will your website designer offer you the ability to change content on your own without having to engage them to make changes
for you? Will it be as easy as using a word processor?
The Baer
Marketing Network is an affordable, professional custom small business website design company offering internet marketing
and web site design primarily to small business and industrial B2B companies. Owner Brian Baer has extensive experience
with industrial marketing and helping manufacturing companies market on the internet. As website designers and internet
marketing services consultants Baer Marketing offers affordable, professional custom website design, website audits,
advanced website tracking and analytics (advanced hit counters), link building and link exchange management for link popularity
and Google Pagerank (PR), search engine optimization and search engine marketing (SEO and SEM), small quantity direct mail,
and internet consulting. We also provide phone and toll free ad tracking phone numbers and advertising ROI analysis.
The Baer
Marketing Network also hosts the Carolinas Industrial Directory. The Carolinas Industrial Directory is one of the most
comprehensive lists of industrial companies, manufacturing companies, and service companies / contractors serving the industrial
and manufacturing sectors. It includes companies located in North Carolina (NC) or South Carolina (SC) as well as those
industrial companies, manufacturing companies and service companies serving North Carolina, South Carolina or serving the
Southeast and Midatlantic states.
From our
location in Cary, North Carolina (NC) in the Raleigh, Durham, Chapel Hill Research Triangle area of North Carolina, we serve
companies nationwide as website designers and internet marketing consultants. In North Carolina, we are eager to serve
companies nearby including the cities throughout the Research Triangle area including Raleigh, Durham, Chapel Hill, Wake Forest,
Cary, Apex, Holly Springs, Fuquay Varina, Clayton, Smithville and Garner. Other North Carolina cities include Zebulon,
Rocky Mount, Greenville, Goldsboro, Fayetteville, Pittsboro, Burlington, Greensboro, Winston Salem, Graham, High Point, Asheville,
Morrisville, Kinston, Jacksonville, Wilmington, Southern Pines, Roanoke Rapids, Elizabeth City, Kannapolis, Charlotte, Concord,
High Point, Asheville, Gastonia, Hickory and Boone.
In South
Carolina (SC) we serve companies in and around all of the following cities: Columbia, Charleston, North Charleston, Greenville,
Rock Hill, Mount Pleasant, Spartanburg, Sumter, Hilton Head Island, Florence, and more.
We also
serve a number of customers nationwide including in Virginia (VA), Chicago Illinois (IL), California (CA), New York (NY) and
Indiana (IN). As a South Bend, Indiana (IN) native, we are also happy to serve as website designers for companies throughout
the South Bend, Mishawaka, Elkhart, Goshen, Niles, and greater Michiana areas of northern Indiana (IN) and southwest Michigan
(MI). Additionally, with a family connection in southern Alabama near Pensacola, we are happy to serve as website designers
for companies in the Alabama (AL) Gulf Coast region including Foley, Gulf Shores, Lillian, Pensacola, Florida (FL).
