Keyword density is important to help your website get found on search engines. But don't over do it or search engines
might penalize you! And remember that search engine spiders cannot index images, only text!
Search engines generally look for repitition of keywords in a few ways. First, your most important keywords should
be in your title tags, part of your meta tag HTML code that is hidden behind your page. The first thing a search engine
spider sees is the title tag. Once a spider identifies certain keywords there, it will look to see if they're repeated
on that page of text. The spider is asking itself, "Is this page really about what the title says it is about?"
Note: If you have a pop-up blocker, such as the Google Toolbar,
you may have to temporarily disable it to use this tool. Try holding the "CTRL" key while clicking "Analyze".
Your keywords can be repeated in your menus, in the text (body) of your page, and in the ALT tags behind your images.
So be sure your menus and your site are arranged in the context of your keywords and that your menus are text rather than
images or fancy java applets. If you want your site found on search engines, then you have to give up a little bit of
razzle dazzle bells and whistles.
Every image can have ALT text tags that are keyword rich for the search engines. Some users turn off images for
faster downloading and they'll see your ALT text instead. Plus, if you hover your cursor over an image with ALT text,
you'll see the text description of the image as well. So be sure it makes sense to a human reader, not just a search
engine spider.
In the body of your page, your text has to flow naturally to the reader as well as be rich in your best keywords for
search engine spiders. So keep both in mind. Estimates vary, but many articles suggest repitition at 3-5 times
for the main keywords on a page but no more than 10-15% of the total words on that page. There is no magic number or
percentage because each search engine is different and all of them change their criteria periodically. In addition to
your product/service keywords, it also makes sense to mention the geographic areas you serve as well as your location and
company name a few times.
Things to avoid are over-repetition of your keywords. In the early days of search engine optimization, website
developers suggested repeating your keywords dozens or even hundreds of times and making them match the background color of
your page so that human readers would never see them. Search engines, however, picked up on that "spamming" and started
banning these sites from their indexing. So don't get caught in that trap!
The Baer
Marketing Network is an affordable, professional custom small business website design company offering internet marketing
and web site design primarily to small business and industrial B2B companies. Owner Brian Baer has extensive experience
with industrial marketing and helping manufacturing companies market on the internet. As website designers and internet
marketing services consultants Baer Marketing offers affordable, professional custom website design, website audits,
advanced website tracking and analytics (advanced hit counters), link building and link exchange management for link popularity
and Google Pagerank (PR), search engine optimization and search engine marketing (SEO and SEM), small quantity direct mail,
and internet consulting. We also provide phone and toll free ad tracking phone numbers and advertising ROI analysis.
The Baer
Marketing Network also hosts the Carolinas Industrial Directory. The Carolinas Industrial Directory is one of the most
comprehensive lists of industrial companies, manufacturing companies, and service companies / contractors serving the industrial
and manufacturing sectors. It includes companies located in North Carolina (NC) or South Carolina (SC) as well as those
industrial companies, manufacturing companies and service companies serving North Carolina, South Carolina or serving the
Southeast and Midatlantic states.
From our
location in Cary, North Carolina (NC) in the Raleigh, Durham, Chapel Hill Research Triangle area of North Carolina, we serve
companies nationwide as website designers and internet marketing consultants. In North Carolina, we are eager to serve
companies nearby including the cities throughout the Research Triangle area including Raleigh, Durham, Chapel Hill, Wake Forest,
Cary, Apex, Holly Springs, Fuquay Varina, Clayton, Smithville and Garner. Other North Carolina cities include Zebulon,
Rocky Mount, Greenville, Goldsboro, Fayetteville, Pittsboro, Burlington, Greensboro, Winston Salem, Graham, High Point, Asheville,
Morrisville, Kinston, Jacksonville, Wilmington, Southern Pines, Roanoke Rapids, Elizabeth City, Kannapolis, Charlotte, Concord,
High Point, Asheville, Gastonia, Hickory and Boone.
In South
Carolina (SC) we serve companies in and around all of the following cities: Columbia, Charleston, North Charleston, Greenville,
Rock Hill, Mount Pleasant, Spartanburg, Sumter, Hilton Head Island, Florence, and more.
We also
serve a number of customers nationwide including in Virginia (VA), Chicago Illinois (IL), California (CA), New York (NY) and
Indiana (IN). As a South Bend, Indiana (IN) native, we are also happy to serve as website designers for companies throughout
the South Bend, Mishawaka, Elkhart, Goshen, Niles, and greater Michiana areas of northern Indiana (IN) and southwest Michigan
(MI). Additionally, with a family connection in southern Alabama near Pensacola, we are happy to serve as website designers
for companies in the Alabama (AL) Gulf Coast region including Foley, Gulf Shores, Lillian, Pensacola, Florida (FL).
