If you can track activity on your website, shouldn't you be able to track and analyze your phone response?

You Can! You can track any marketing effort by using a trackable local phone number or a toll free 800, 888, 877 or 866 number for each different ad or each different venue in which you are marketing. Doing direct mail? Use a tracking phone number! Have a website? Put a trackable phone number on it! Exhibiting at a trade show? Use a special phone number so you can over time how many calls are generated from your presence at the show!

The best part, however, is that your reports also show the business or individual's name, their phone number so you have a record and leads to follow-up on! You can even get the caller's mailing address for a snail mail follow-up!