Most website counters are “server
side” measurement tools that come with your hosting.Two
popular examples of this include Webalyzer and Webtrends.These use data from
log files that were originally designed for network administrators to monitor and adjust server loads, not to provide useful
marketing information.“Server side” tracking has two inherent problems.
The first problem is that server
side tracking counts server activity rather than human activity on your website.Many
large ISPs use proxy servers to store copies of your web pages in order speed up delivery of your pages to their users.ISPs like AOL frequently do this.When
a copy (cache) of your site is stored elsewhere (on a proxy server), the server actually hosting your "real" website will
not see the activity of those who are visiting your sites via proxy servers.About
10-20% of visits to my own website are via proxy servers.So server side tracking
programs like Webalyzer and Webtrends cannot count proxy visits.
The second problem is that server
side tracking counts search engine spiders and robots that are trying to index your site, so you get an over count that includes
these irrelevant "visitors."
Beyond these two major problems,
many of these server side packages simply don't give you the detailed data you need, the flexibility to choose any date range
you choose for your reporting, and the ability to download the data into a spreadsheet or other format.Plus, many website owners don’t even have direct access to their web stats.You shouldn’t have to ask your website designer or host to send you stats.You need to know what’s going on all of the time, on your time.
Client side tracking,
on the other hand, installs tracking devices on each page of your website so that regardless of whether your web page is viewed
from your website's true hosting server or from a proxy server, it gets counted.And
client side trackers filter out search engine spiders much better to avoid an over count of useless visits.So you get good information!
Additionally the client side tracking
offered by BaerMarketingNetwork.com has many other robust features to help determine things such as abandonment rate at any
given page, destination pages clicked from any other page, and the ability to track individual visitors and their entire path
thru your site while knowing the search engine where they started and keywords they used to find you.That is useful because you'll know whether or not they found the information they were looking for.You'll know if your site is accomplishing your goals of informing prospects about
your products/services and whether or not they're getting to the proper places on your site to take further action.
So server side tracking undercounts legitimate
visits and over counts bad visits.Client side tracking tracks all true human
interactivity with your website.And the BaerMarketingNetwork will help you make
sense of it all and help you find ways to make your marketing and sales conversion even better using this information.
Please check out the sample data
using the links above or by clicking on the pictures below.
#1 Know your Keyword Phrases
#2 Know Your Referring Sites
#3 Understand your visitor behavior and navigation paths
The Baer
Marketing Network is an affordable, professional custom small business website design company offering internet marketing
and web site design primarily to small business and industrial B2B companies. Owner Brian Baer has extensive experience
with industrial marketing and helping manufacturing companies market on the internet. As website designers and internet
marketing services consultants Baer Marketing offers affordable, professional custom website design, website audits,
advanced website tracking and analytics (advanced hit counters), link building and link exchange management for link popularity
and Google Pagerank (PR), search engine optimization and search engine marketing (SEO and SEM), small quantity direct mail,
and internet consulting. We also provide phone and toll free ad tracking phone numbers and advertising ROI analysis.
The Baer
Marketing Network also hosts the Carolinas Industrial Directory. The Carolinas Industrial Directory is one of the most
comprehensive lists of industrial companies, manufacturing companies, and service companies / contractors serving the industrial
and manufacturing sectors. It includes companies located in North Carolina (NC) or South Carolina (SC) as well as those
industrial companies, manufacturing companies and service companies serving North Carolina, South Carolina or serving the
Southeast and Midatlantic states.
From our
location in Cary, North Carolina (NC) in the Raleigh, Durham, Chapel Hill Research Triangle area of North Carolina, we serve
companies nationwide as website designers and internet marketing consultants. In North Carolina, we are eager to serve
companies nearby including the cities throughout the Research Triangle area including Raleigh, Durham, Chapel Hill, Wake Forest,
Cary, Apex, Holly Springs, Fuquay Varina, Clayton, Smithville and Garner. Other North Carolina cities include Zebulon,
Rocky Mount, Greenville, Goldsboro, Fayetteville, Pittsboro, Burlington, Greensboro, Winston Salem, Graham, High Point, Asheville,
Morrisville, Kinston, Jacksonville, Wilmington, Southern Pines, Roanoke Rapids, Elizabeth City, Kannapolis, Charlotte, Concord,
High Point, Asheville, Gastonia, Hickory and Boone.
In South
Carolina (SC) we serve companies in and around all of the following cities: Columbia, Charleston, North Charleston, Greenville,
Rock Hill, Mount Pleasant, Spartanburg, Sumter, Hilton Head Island, Florence, and more.
We also
serve a number of customers nationwide including in Virginia (VA), Chicago Illinois (IL), California (CA), New York (NY) and
Indiana (IN). As a South Bend, Indiana (IN) native, we are also happy to serve as website designers for companies throughout
the South Bend, Mishawaka, Elkhart, Goshen, Niles, and greater Michiana areas of northern Indiana (IN) and southwest Michigan
(MI). Additionally, with a family connection in southern Alabama near Pensacola, we are happy to serve as website designers
for companies in the Alabama (AL) Gulf Coast region including Foley, Gulf Shores, Lillian, Pensacola, Florida (FL).
